Privacy Policy

At Cliff House we are committed to protecting your privacy online. We protect any personal information you give us while you use our website. 

This policy is written in accordance with current data protection legislation and the Privacy and Electronic Communications Regulation (PECR). If you have any questions about it, please contact us:

By continuing to use this website you are signifying your agreement to the terms of this privacy policy.

Personal information

Personal information is information that can be used to identify you. It can include your name, date of birth, email address, postal address, telephone number, fax number and credit/debit card details. 

Where we get it from

  • You, directly: We collect personal information when you enquire about our services, register for our email newsletters, make a donation to us or otherwise give us personal information.
  • You, indirectly: If you have given a third party such as a donation or campaigning platform permission to pass your information on to us
  • Others: Very rarely, we may be provided with your information from a third party – either someone you know who believes you may want to hear from us, or from a supplier.

How do we use your information?

We use your personal information to give you the information, services or products you ask for. We can also use your information for administrative purposes, to let you know about changes and, if you agree, as part of our fundraising activities.

We sometimes also share your information with our service providers, trading companies, and associated organisations who work with us or on our behalf to help deliver the information and services you request – for example a caterer or photographer.  We take the security of your personal information seriously, and will only share it with trusted partners. The trusted partners we use for social media/digital advertising are Facebook, Instagram and Twitter.

CLIFF HOUSE is responsible for collecting your personal information. Your personal information is not shared with third parties or used in any other way (other than described in this policy or as required by law) unless you agree. 

We reserve the right to share your personal information if we are legally obliged to and to enable us to apply our terms and conditions and other agreements. This includes exchanging information with other organisations for fraud and credit risk reduction.

Unfortunately, no data transmission over the Internet is 100 per cent secure. As a result, while we try our utmost to protect your personal information, Cliff House cannot guarantee the security of any information you transmit to us and you do so at your own risk. When we collect your personal information we use strict procedures and security features to prevent unauthorised access.

What we do with your information if you are a supporter

Say thank you and ask for your support

We want to make sure you know that we are grateful for your support, so we will send you a “thank you” message or letter in response to your donation. To help you understand how your donation will be spent, we will also include some information about the impact of our work and how your contribution helps us. From time to time we may ask for further donations or support.

Claim Gift Aid

Gift Aid is a UK Government scheme that allows charities to reclaim the basic rate tax back from HM Revenues and Customs on donations you make. Once you have indicated to us that you’re happy for us to claim Gift Aid on your behalf and that you pay sufficient Income Tax and/or Capital Gains Tax in that particular financial year, we’ll reclaim this money at no extra cost to you thereby increasing the value of your donation. More information is available on the GOV.UK website. Cliff House will not swap or sell your data with any third parties.

The databases on which we store our supporter information are held securely within our IT network and are not sold to or traded with other organisations, whether charities or commercial businesses.

Accessing your personal information held by CLIFF HOUSE

You can ask us at any time to provide you with a copy of the information we hold about you, including where and how we obtained it, why we are keeping it and what we are using it for. This is called a “subject access request” and you can make one by getting in touch with us using the contact information at the top of this privacy notice.

We may need to ask you to provide copies of identity documents to make sure that we are releasing your information to the right person.

Updating your personal information

Please keep your information up to date by letting us know of any changes:

If you no longer want to hear from us

If you decide you no longer want to hear about our news, services, campaigning, volunteering or fundraising activities, you can ask us to stop contacting you, using the details provided at the top of this privacy notice. 

We may not be able to completely delete all of your information from our systems, as there are some records we must keep for legal and regulatory requirements. These include Gift Aid records and sales records. If you would like to know more about how and why we keep your information, you can ask us for more details by contacting us using the details provided above.

If you have a comment, concern or complaint about the way your personal information has been used, please let us know so that we can make things right.


Cookies are small data files that are sent from a website to your computer or mobile phone. They are stored on the hard drive of your device. Some are stored just for the duration of your visit to the website, others are stored for much longer periods. By using the CLIFF HOUSE website, you consent to our use of cookies. If you'd like to learn more about cookies in general, we recommend the About Cookies website.

  • How we use cookies: We use cookies to make our website work better for you. The Cliff House website does not use cookies that give us access to any personal information about you. Cliff House also uses cookies to improve the personalised advertising which is shared with you on social media. This means that we are bringing you the content which matches your interests and helps us ensure we are using our charitable funds in the most cost-efficient way. For example, we may use data based on your past behaviour, such as visits to specific web pages, to show you advertising about events and support that may relate to pages you have previously visited. These cookies cannot be used to identify individuals or their personal contact information.
  • Third-party cookies: Third-party cookies are ones that are not set directly by Cliff House, but they may be dropped onto your computer by a third party when you use our website, or do certain things on one of our websites. For example we use Google Analytics to help us improve the website. These analytical tools use cookies that are not controlled by Cliff House but which may be active when you use our website. This may also be the case if you use a ‘share’ button on our website, allowing you to share pages with your friends through websites like Twitter and Facebook. These sites may set a cookie when you login to share things. As third party cookies aren't set by us, we can't control how they work - but we can control which websites we choose to work with. We take your privacy seriously and we would never work with a website we don't trust.
  • Analytics: We want our website to be as user friendly as possible. To help us understand how well the website is working (and how we can improve it!) we use third-party analytics tools such as Google Analytics. Analytical tools help us collect information about how people in general use our website. For instance, it helps us monitor how many people visit each page, how long people stay on each page, which search engines people use to find our website and which links are clicked on. These cookies do not collect or store personal information about you. Analytical data cannot be used to identify you, or to tell us what you did on our website. It is completely anonymous.
  • Cookies - your choice: Our websites work better with cookies enabled. Our cookies don't give us or anyone else access to your personal data. We strongly advise you to keep cookies enabled when you use our website. However, you can use your browser to delete and reject cookies.

Privacy and comments on our blogs

The posting of personal information in a blog comment means your information is publicly accessible. Such information can be viewed online and collected by third parties. We are not responsible for the use of information by such third parties. We strongly recommend you avoid sharing any personal information that can be used to identify you (such as your name, age, address, name of employer).

Changes to this policy

We may change our privacy policy from time to time, so please check back periodically.